BMW introduced 0.9% financing for almost every single car on their lineup (No M3). It doesn’t take a genius to figure out that leasing has suddenly become very unprofitable for manufacturers in the past few months. Manufacturers have begun introducing attractive financing terms to entice consumers to purchase instead of lease. Makes sense, 0.9% interest is much better than the 3.9% being charged to lease a 3-series. The question is, do you really want to OWN a BMW? Being a former BMW driver, I can say that I will always consider leasing a BMW, but NEVER want to own one. Owning a BMW is far too expensive, even for the “Ultimate Driving Machine”. If leasing becomes even less attractive in the forseeable future? I think I will be scratching BMWs off my “wanted” list.
Here is a complete list of BMWs that qualify for for 0.9% financing for up 60 months. Offer ends Sept. 2nd 2008.