Edmunds Forecasts April Auto Sales

Gotta love Edmunds. They are my primary source for invoice pricing whenever I shop around. It is very educational, if you want to spend all day reading all the information they provide, its well worth the time. Anyway, here’s a story that popped up yesterday on Businesswire regarding April Auto Sales forecast.

If you read the article and pull up the numbers up, you’ll notice that only Toyota, Honda and Nissan experienced growth in the month of April, compared to the same month last year. Now I don’t read too much into Nissan’s double digit growth since the bar was set rather low due to poor sales last April. I’m actually more surprised with Honda and Toyota’s achievements, even modest gains at their level is a great accomplishment.

In any case, this only mean a couple of things; American automakers keep on losing ground to the Japanese, and they still don’t get it. With crummy lease incentives and rates, I’m sure most people who want lease, still opt for imports.