The Dealer Holdback Revisited


If you don’t know what Holdbacks are, you may want to revisit my previous post regarding this subject.

You may not always tap into it, specially with cars that have a low margin of profit, but it’s there (for certain manufacturers) if your dealer is desperate enough to make a sale.

I removed a few makes from the list since they will more than likely cease to exist soon. I will do my best to keep this list updated as new information trickles down to the general public.

  • Acura 3% of the Base MSRP
  • Audi No holdback
  • BMW No holdback
  • Buick 3% of the Total MSRP
  • Cadillac 3% of the Total MSRP
  • Chevrolet 3% of the Total MSRP
  • Chrysler 3% of the Total MSRP
  • Dodge 3% of the Total MSRP
  • Ford 3% of the Total MSRP
  • GMC 3% of the Total MSRP
  • Honda 2% of the Base MSRP
  • Hyundai 2% of the Total Invoice
  • Infiniti 1% of the Base MSRP
  • Jaguar No Holdback
  • Jeep 3% of the Total MSRP
  • Kia 3% of the Base Invoice
  • Land Rover No Holdback
  • Lexus 2% of the Base MSRP
  • Lincoln 2% of the Total MSRP
  • Mazda 2% of the Base MSRP
  • Mercedes-Benz 3% of the Total MSRP
  • Mercury 3% of the Total MSRP
  • MINI No Holdback
  • Mitsubishi 2% of the Base MSRP
  • Nissan 2% of the Total Invoice
  • Porsche No Holdback
  • Saab 2.2% of the Base MSRP
  • Scion No Holdback
  • Subaru 2% of the Total MSRP (Amount may differ in Northeastern U.S.)
  • Suzuki 3% of the Base MSRP
  • Toyota 2% of the Base MSRP (Amount may differ in Southern U.S.)
  • Volkswagen 2% of the Base MSRP
  • Volvo 1% of the Base MSRP

Source: Edmunds.com

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